Gold purchases during Akshaya Tritiya saw a sharp 30% decline in volume this year due to prices rising nearly 60% from last year, forcing buyers to opt for lighter jewellery, small coins, and exchange offers instead of big purchases. While overall value grew 20-25%, South India accounted for 40% of national sales, with millennials preferring solitaires in the ₹75,000–2.5 lakh range, as jewellers e