This article discusses the impact of social media negativity on the success of Telugu films (Tollywood). It highlights how star-driven films often face negative campaigns from rival fan groups online. Despite this, some films with strong content overcome the negativity and become hits. The article uses examples like NTR’s “Devara” and Allu Arjun’s “Pushpa 2.” It also focuses on Mahesh Babu’s “Gunt
